Google’s 9 Principles of Innovation

Whilst doing my daily trawl through the internet and Reddit pages, I came across a very interesting talk at the San Francisco Dreamforce Summit where Google’s Chief social evangelist, Gopi Kallayil talks about Googles 9 principles of innovation. Please do go and watch the video as it is a great insight to the inner workings of Google, but here are the 9 principles summarized here.

Googles 9 Principles of Innovation
Googles 9 Principles of Innovation

Innovation comes from anywhere

An idea for an innovation doesn’t have to just come from your super star employees. Ideas can come from anyone. There is a really good example that Kallayil mentions where an onsite doctor at Google had idea that if someone talks about suicide in a Google search that the first item in the search results should be the phone number for the National Suicide Prevention Hotline.  The call volume to the helpline went up 9% after that. This is a great example that an idea for an innovation, no matter how small, can have a big impact.

Google's automatic reference to a suicide hotline.
Google’s automatic reference to a suicide hotline.

Due to the impact of this one small change, they have now rolled this type of change out across the world. In the screenshot above you can see where it shows the phone number of the Samaritans.

How to Motivate and Innovate Part 3

In the first 2 articles in this series I talked about what is motivation and how developers can find meaning in their work. An effective development team is a team that is engaged in their work, feels as though their contribution is valued and that the work they are doing has real benefit for the business.

In this 3rd part of the series I want to talk about innovation and how you can encourage it within your teams. Being able to innovate is something every developer should want to do, but you need to control the innovation process properly otherwise you can end up with a team just doing their own thing and taking their eye of the ball for the business.

Encourage your team to innovate solutions.
Encourage your team to innovate solutions.

What is Innovation

Innovation is the application of better solutions that meet new requirements, in-articulated needs, or existing market needs. This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets, governments and society. The term innovation can be defined as something original and, as consequence, new that “breaks in to” the market or into society. One usually associates to new phenomena that are important in some way. A definition of the term, in line with these aspects, would be the following: “An innovation is something original, new, and important – in whatever field – that breaks in to (or obtains a foothold in) a market or society.”

Definition of Innovation from WikiPedia

As the quote above says, innovation is the application of better solutions that meet new requirements. I believe it is important to try and foster a culture of innovation in a software development team as your developers (I am including QA’s, UI designers, and anyone technical in this too) are the brains behind your companies systems. Innovation can come in many forms. It could be an idea for a completely new system, or it could be an enhancement to an existing system or process. If your innovation could end up taking a large amount of time to implement, maybe you can do a proof of concept first to sell the idea to your management or business sponsors.

I want to give an example of a recent innovation that has come from my team and talk about how it has benefited the business. This is an example that ended up being a large revenue generator, even though the actual ideal was quite simple and didn’t take that long to implement.

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