Last year at Christmas time, I was invited to play Candy Crush Saga (King Entertainment) by a family member. So was my wife. We would normally ignore such requests, but as we had a bit of down time and it kinda looked fun, we thought we would give it ago. It is a very addictive game and fun, but I have heard many people refer to games like candy crush being as addictive as crack cocaine. Nearly a year on, I dip into the game every now and again. I am on about level 90. My wife plays it a lot more than me and is around level 450.
Candy Crush Saga is a match-three puzzle video game released by the developer King on April 12, 2012 for Facebook, and on November 14, 2012 as a mobile app from smartphones. As of March 2013, Candy Crush Saga surpassed FarmVille 2 as the most popular game on Facebook, with 46 million average monthly users.Candy Crush currently makes King over $700,000 a day from in-app purchases like extra lives, moves and special bonus features.
This got me thinking recently about why is it so addictive? I decided to do a little digging. I came across an interesting article in Time Magazine. In this article, the writer talks to one of the games designers and 9 are specified.