What Makes Candy Crush so Much fun

Last year at Christmas time, I was invited to play Candy Crush Saga (King Entertainment) by a family member. So was my wife. We would normally ignore such requests, but as we had a bit of down time and it kinda looked fun, we thought we would give it ago. It is a very addictive game and fun, but I have heard many people refer to games like candy crush being as addictive as crack cocaine. Nearly a year on, I dip into the game every now and again. I am on about level 90. My wife plays it a lot more than me and is around level 450.

Candy Crush Saga is a match-three puzzle video game released by the developer King on April 12, 2012 for Facebook, and on November 14, 2012 as a mobile app from smartphones. As of March 2013, Candy Crush Saga surpassed FarmVille 2 as the most popular game on Facebook, with 46 million average monthly users.Candy Crush currently makes King over $700,000 a day from in-app purchases like extra lives, moves and special bonus features.

Candy Crush Saga by King Entertainment
Candy Crush Saga by King Entertainment

This got me thinking recently about why is it so addictive? I decided to do a little digging. I came across an interesting article in Time Magazine. In this article, the writer talks to one of the games designers and 9 are specified.

Advertisements